Packers buying land near Lambeau for future development
ASHWAUBENON, Wis. (AP) – The Green Bay Packers now own more than 62 acres of land around Lambeau Field, which is double the amount they owned four years ago.
The Packers are buying land as part of a long-term strategy to provide the team with non-football sources of income, Press-Gazette Media reported. The team plans to create a retail, entertainment and sports district.
Packers President and CEO Mark Murphy has said the team wants to create a year-round destination to draw visitors from outside northeastern Wisconsin.
“We are still looking at the land we own and concepts that would work. There’s still some work that needs to be done and some due diligence. That’s the phase we are in now,” said Aaron Popkey, director of public affairs.
Ownership shows up under five names: Green Bay Packers Inc., Lambeau Field Redevelopment, Green Bay Development LLC, 1141 Lombardi LLC and 1177 Lombardi LLC.
Tax assessments total $44.89 million, most of which is paid by the team. Tenants may pay the taxes in some instances.
Most of the land used for football operations is owned by other entities. Green Bay and the Green Bay/Brown County Professional Football Stadium District own Lambeau Field, and the county owns much of the land that is home to the indoor and outdoor practice fields.
The team is coy about its property-buying plans, largely because it doesn’t want to see land prices increase because of speculation.